The positioning of Korean barbecue grills should start from the product

Brand positioning is not the same as product differentiation. Brand positioning and product differentiation are both related and distinct. Traditional product differentiation is under the condition of oversupply of products, producers seek new innovations from the variation of existing products in order to achieve differences from competitors' products. The differentiation is mainly achieved through tangible factors such as the performance and quality of the product itself. . The brand positioning is different. The positioning of Korean barbecue grills should start from the product and shape the value of the enterprise.
Brand positioning is not only to achieve product differentiation, but also to achieve brand differentiation. With the increasingly intensified market competition, it is becoming more and more difficult to differentiate the products of various companies in the Korean barbecue industry. How to use the tangible factors that affect consumers when they choose products and the material and functionality they bring to consumers Benefits, pay more attention to the use of intangible factors such as product style, culture, personality and the spiritual and emotional benefits brought to consumers to shape the unique and valuable image of the company and its brand, in order to occupy a favorable psychological base. It has become a rational choice for enterprise competition.